易三仓大学传媒学院
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易三仓大学传媒学院

Albert Laurence School of  Communication Arts

 

Albert Laurence School of Communication Arts

  • Advertising (B.Com.Arts)
  • Public Relations (B.Com.Arts)
  • Performance Communication (B.Com.Arts)
  • New Media Communication (B.Com.Arts)
  • Visual Communication Design (B.F.A.)
  • Computer Generated Imagery (B.F.A.)

In the present information society with various communications technology, it is easy to send and receive information. However, miscommunication can occur. Therefore it is important to have an effective communications system to support an organization’s operations. Students of ABAC School of Communication Arts are trained to have a broad knowledge base in business aspects and communication procedures. Graduates are qualified to effectively use their creative ideas by using the media to successfully communicate with their respective audiences to promote understanding and unity.

Student Admission and Specialized Entrance Examination Requirements: The Faculty of Communication Arts has a total of 5 majors that can be divided into two programs of study. Students may choose from the Bachelor of Communication Arts Program (Comprises the Advertising Department, Public Relations Department, New Media Communication Department, and Performance Communication Department) or the Visual program.

Major Details:

Communication Programs

Academic Requirement:  Bachelor of Communication Arts Program

Before Entry into the Program: Intensive Creative Communication
All students are required to take the Intensive Creative Communication course. This is a subject designed to enhance creativity, systematic thought development, English proficiency, and to develop relationship with friends and lecturers in the department.

First and Second Year: Foundation Courses
Students will study foundation courses that cover the basics of mathematics, science, social sciences, and communications. Over the two years, students will be exposed to the foundation of each department. This will help students decide the selection of majors in the third and fourth year. The courses are Introduction to Advertising, Introduction to Public Relations, Introduction to Performance Communications, and Introduction to Broadcasting.

Third and Fourth Year: Specialization Courses
In the third year, students will select their major field of specialization. Some may choose to register for a minor program to have broader insight into the related fields in communications.

Advertising

For those who like the challenge of Advertising, which comprises of strategic planning, marketing, production, and creative executions, the major offers real situation cases from leading brands in the market. Graduates from the Advertising Department have a rich repertoire of knowledge that allows great flexibility in the selection of a career. Possible employment positions are Advertising Account Executive, Advertising Copywriter, Advertising Media Planner, Advertising Strategic Planner, and Advertising Production Crew.

Public Relations

The Public Relations major emphasizes the relationship aspect of communications. Students will learn the planning process and application of public relations in the field of marketing to build corporate image. Employment positions include Public Relations Executive, Media Relations, Government Relations, Customer Relations, Strategic Communication Consultant, Corporate Affairs, Public Affairs, and Image Consultant.

New Media Communication

Students will learn to use the state-of-the-art equipment in the development of communication pieces that utilize the time-based component of storytelling. The learning environment will involve the use of SLR digital camera, digital video camera, non-linear editing station, and sound lab. Graduates of the program will be able to work as producers, film directors, production crew, web and interactive designers.

Performance Communication

For students who love the enchantment of drama and performance, the department provides training in the development and creation of all stage appearances. Jobs for graduates from this major include DJ, VJ, as well as production crew such as event and fashion organizer, theater producer, script writer, costume and make-up stylist, stage and event production, event coordinator, and performance designer.

Visual Communication Design

Before Entry into the Program: Intensive Drawing
All students are required to take the Intensive Drawing course. This is a subject designed to enhance drawing skills in preparation of the study in the major.

First and Second Year: Foundation Courses
Students will study foundation courses that cover the basics of mathematics, science, social sciences, and communications. Over the two years students will be exposed to the foundation courses building basic skills in drawing and design.

Third and Fourth Year: Specialization Courses
Students can choose from four minor programs as follows:

Graphic Design emphasizes the development and application of graphics works such as Print Production, Typeface Design, Package Design, Signage System Design, and Display Design.

Computer Graphics puts emphasis on the use of computer to develop motion graphics. Students will study a broad range of subjects such as 3-Dimensional Modeling, Motion Graphics, 3-Dimensional Animation, Interactive Media Design, and Visual Effect and Video Post Production.

Advertising Design focuses on development of visual impact and creativity. Students will study courses such as Idea-Generation Techniques, Advertising Graphics, Copywriting, Production Design, and Advertising Campaign Design.

Photography focuses on the development of higher photography skills and digital photography. Students will learn from courses such as Applied Photography, Editorial Photography, Fashion Photography, Advertising Photography, and Digital Photography.
 
Students are required to take an internship program of 160 hours. The internship will determine the area of specialization for the Art Thesis. The Art Thesis is the culmination of all of the skills that students have developed over the four years of study.

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