All business organizations rely on managers knowledgeable in a wide range of business and managerial concepts and skills. Students of the School of Arts are trained to be skilled in languages, practical use of information technologies, and effective communications to support an organization’s activities.
Whatever business career you enter, basic and fundamental business skills will be vital for your success. All business organizations rely on managers with knowledge, competence and experience to ensure that the business operates efficiently and achieve its objectives.
The Business English program at Assumption University covers a wide range of business and managerial knowledge areas, areas that are provided at both foundation and advanced levels. Our skilled and experienced instructors draw on a large range of both academic and professional expertise. We therefore offer fundamental courses such as Phonetics, Language and Culture, Listening and Speaking, and Translation as well as more business specific courses such as Business Communication in English, Public Speaking in English, Business Research Writing, Public Relations Writing, and English for Tourism. The Business English department maintains its commitment to understanding a world outside of the business domain. We therefore provide a range of subjects where the focus is upon the arts and humanities, such as, Reading in Modern Viewpoints, Reading in English Newspapers, Introduction to Literary Criticism, to name but a few. These subjects help us provide Business English graduates with a more mature insight to the world and it’s various cultures.
Occupations: The Department of Business English offers a course structure that can provide a broad and vocational focus. The professional elements of the courses offered can help the students select a specific career path.
A variety of elective courses offered allow students to build the experience needed to move into specific areas of industry.
Recent career destinations include: Financial Services, Business Administration, Personnel Management, Marketing, Sales, Retail Management, Export / Import Sales, Flight Attendant, Entrepreneurship, Small Business
Further Studies: Graduates of the Business English Department at Assumption University often choose to further their education at a higher level both within Thailand and abroad. The scope for further research and study is wide and can encompass subject areas within the arts, business, humanities and social science; some recent students have taken the following educational paths:
- MA in Literary Linguistics
- MA in English
- MA in Applied Linguistics
- MA in Communications
- MA in History
- MA in International Relations
- PGCE in Primary Education
- PGCE in Secondary Education
- MA in Journalism
The Department of Business French, established in 1986, offers the “major” program: “Bachelor of Arts in Business French” (B.A.) with its uniqueness: French (Major), Business (Minor and Core courses), English (Medium of instruction in Assumption University), Exchange programs with Universities in France: Students with French major can choose to study in France for 1 – 2 semester(s) to learn extensively French language and civilization, Marketing, Hotels and Tourism and other business courses in the following institutions having affiliations/joint programs with AU
- IESEG School of Management, Université catholique de Lille
- ESPEME Business & Language School, Lille
- ESPEME Business & Language School, Nice
- ESCIP Ecole Supérieure de Commerce International
- Catholic University of the West, Angers
Academic and cultural facilities:French films on campus DVD, CD (French films, civilization, songs, karaoke) and TV5 (French channel on UBC) are provided in the AU Central Library. (Self Study Center)
Occupations: With French, English and Business knowledge, our graduates could work in the following fields:
- @ Airlines Air hostess, Steward, VIP attendant, Sale Executive
- @ Hotels Sales manager, Receptionist, Guest Relation, Training manager
- @ Tourism Tour guide, Tour operator, Office or manager in a travel agency
- @ Companies Marketing officer, Secretary, Interpreter, Translator, Sales Executive , Embassies/hospitals
Graduate studies in various fields: MBA, Marketing, Management, Advertising, Hotel and Tourism Management, etc.
Business Chinese Department, School of Arts, Assumption University of Thailand was founded in 1987. Up to the present, there have been a large number of graduates from the department serving the society in various aspects. Teaching and learning of the department aims at enabling students to be competent in all four language skills: listening, speaking, reading and writing in both Chinese and English. In addition, the department also teaches Chinese cultures and philosophies in order that students are able to communicate effectively and fluently in the business community. In addition to studying Chinese as major, students also study theories and principles of business such as, Introduction to Business, Principles of Marketing, Principles of Management, Microeconomics, Macroeconomics, Principles of Accounting and others, which help strengthen the student’s background in business. Besides major and basic courses, students have to select minor subjects from the departments of the School of Management or School of Arts as follows:
Marketing, Management, Finance and Banking, Business Information System, Integrated Marketing Communications, Hospitality and Tourism Management, International Business Management, Property Valuation Management, Insurance Management, Business English, Business French, and Business Japanese.
The Business Chinese program is on a four-year basis, comprising 142 credits. Lectures are conducted in English for Chinese subjects in the first year. As for Chinese subjects in the second, third and fourth year, the medium of instruction is Chinese. Other subjects will be conducted in English for all four years.Teaching and Learning in Business Chinese Department: Teaching and learning in the department follows the student-centered approach, which consists of lectures, drills, role-plays, presentations, reports, using audiovisual in both classroom and digital labs. All the lecturers in the Business Chinese Department are qualified and dedicated ones who graduated from famous universities in Thailand and abroad such as Xiamen University of China, Taiwan Normal University, Chulalongkorn University of Thailand, and others. Besides this, 70% of lecturers in the department are native speakers.
Apart from this, students in the department can choose to study third and fourth year Chinese subjects at Beijing Language and Cultural University (BLCU). Credits earned can be transferred back to Assumption University.
Extra-curricular Activities: The department always encourages students to join the activities arranged both on and off campus to support their analytical skills and creativity and to provide them with opportunities to apply knowledge from class to the real life.
Activities on campus
Annual Chinese Speech Contest, Annual Chinese New Year Celebration, Field trip in the course “Chinese for Tourism”
Field trip in the course “Chinese for Hotels”, Field trip in the course “Chinese for Secretaries”
Activities off campus
“Chinese Proficiency Competition for college students” or “Hanyu Qiao – Chinese Bridge” of which the winner from Thailand will be invited to participate in the final round competition in Beijing, China with competitors from all over the world. The competition is arranged and supported by Chinese National Office for Teaching Chinese as a Foreign Language (NOCFL) in cooperation with China Embassy in Thailand. The students from the department, Ms. Sumonta Maneerattaporn and Mr. Nopporn Chanikornpradit, were the winners of the year 2004-2005 respectively. Being coordinators and interpreters in many International events, such as, Asian Games, Film Festival, UN Meetings, and others which are held in Thailand.
Occupations: Graduates from Business Chinese Department have choices of careers in both business and language fields such as, executive secretaries in business organizations, division managers, sales executives, flight attendants, airline ticket staffs, interpreters, teachers, embassy staffs, United Nations staffs, government officials in Ministry of Foreign Affairs, hotel officers, travel guides, staffs in travel agencies, newspaper reporters, commentators, disk jockeys, radio and television announcers, editors, publishers, and others. Above all, with the strong background in business and Chinese language, graduates can also become entrepreneurs. Among Successful graduates from Business Chinese Department are Diana Jongjintanakarn (Dai), Athitaya Ditheepen (Mint), and Pailin Rattanasangsatien (Hwa Hwa).
Further Studies: Graduates from Business Chinese Department, Faculty of Arts can further their studies in either business or language fields in prestigious institutions both in Thailand and abroad, for example, in China, U.S., Britain and Australia, and so on.
Background: The Department of Business Japanese was established in November 1988. The program is designed to meet the needs of the business community and the socio-economic development of the nation.
Curriculum: To graduate with a Bachelor degree in Japanese, a student needs to complete at least 142 credits. Among these, 33 credits are from 11 Japanese major required courses and 9 credits from major elective courses.
Unlike Japanese programs offered in other Universities, our unique program aims to prepare students to work in the Japanese business community not only with a competent use of Japanese language, but also with a solid foundation in business knowledge, and a deep understanding of the customs, culture and background of Japan. Courses like Japanese for Secretaries, Japanese for Hotels, Japanese for Airline Services, Japanese for Tourism, are very popular among the students. According to feedback from our graduates, these courses are very useful in their work and seem to be a good answer to the present job opportunities.
At present we offer 20 different courses in 57 sections with approximately 1,300 students enrolled in each semester.
Strengths: We are proud to say that the Department of Business Japanese, Faculty of Arts, Assumption University is one of the best-recognized Japanese language departments within the Japanese community inside as well as outside the country. Our students’ performance is also a credit to Assumption University. In the past years, many students received Japanese Government scholarships, including the Monbusho Scholarship, Nikkensei Scholarship, Study Tour Award for outstanding Japanese language students, and more. In August 1988 and in the year 2000, 4 students won the first and second prizes in the 25th and the 27th Japanese Speech Contest organized by the Japan Old Student Association and the Embassy of Japan.
On the career opportunities, each year questionnaires are given out to the students during the commencement rehearsal. From these questionnaire results, almost all the graduates were given positions in various companies with very attractive starting salaries. From 51 graduates, 12 work in Japanese firms, 18 work in business-related firms, 3 work in airline services, 2 work as teachers, 2 are furthering their studies in Japan, and 4 help out in their family business. In the midst of the country’s economic crisis, this is more than satisfactory.
The strongest point of our department is its tremendously vibrant teaching team. We are said to have the largest number of native Japanese speakers of all Japanese teaching institutes in Thailand. Among 11 full-time instructors, there are 7 native Japanese one Myanmar, and 3 Thais. Three qualified par-time instructors enhance the strength of the team. Students can be sure that they are in good hands. They will also enjoy students’ life at our gorgeous Suvarnabhumi Campus, a so-called “University in the Park”. They will also have a culture touch in many cultural activities organized by the Department i.e. Business Japanese Day, Japanese Speech Contest, Home-Stay Program in Japan, Summer Classes in Japan, 3- month Intensive Japanese at the University of Sacred Heart, Tokyo, Japan, Student Exchange Program with Ryokoku Unviersity, Kyoto, Japan and more.
Chinese for Economy and Trade
Chinese for Economy and Trade is a new Bachelor of Arts Program offered for Academic Year 2008. This is a Joint Program by Assumption University and Beijing Language and Culture University.
Due to rapid economic growth in China in the last decade, bilateral trade and investments between Thailand and China have been increasing at an equally fast speed. As a result, the needs for Chinese-language literate personnel by the business sectors have been on a constant rise. In order to respond to the shortage in personnel with Chinese proficiency, Assumption University (AU) and Beijing Language and Culture University (BLCU) jointly founded a program in Chinese for Economy and Trade to produce qualified graduates to take up the positions in the business sectors.
Assumption University and Beijing Language and Culture University signed an agreement on October 16, 2003 to develop a joint-program: Bachelor of Arts in Chinese for Economy and Trade in Thailand. The Program is designed for students who need to master the Chinese language for conducting businesses with Chinese-speaking nations. The curriculum was jointly developed by AU and BLCU. A degree from both Assumption Universities and BLCU will be conferred to students who fulfill the graduation requirements.
The objectives of the Program aim to enable its graduates to be proficient in Chinese language for economy and trade, and able to communicate with native speakers of Chinese fluently, be able to use Chinese language to conduct businesses with Chinese communities or work for organizations in Chinese speaking environment, and understand various aspects of Chinese culture and know how to apply them appropriately.
Chinese for Economy and Trade is a four-year program, comprising 135 credits. Among them are 30 credits in General Education Courses which consist of 15 credits in English. The rest of courses are Chinese courses jointly developed by Assumption University and Beijing Language and Culture University and will be taught by teachers from both universities.